Privacy Policy: Kvaser AB

Last Updated: January 14, 2026

At Kvaser AB (“Kvaser,” “we,” “us,” or “our”), we are committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you visit our website (kvaser.com), use our software tools, purchase our hardware products, or apply for a career with us.

1. Data Controller

Kvaser AB is the data controller responsible for your personal data.

  • Company Name:Kvaser Aktiebolaget
  • Organization Number:556208-2619
  • Address:Aminogatan 25 A, 431 53 Mölndal, Sweden
  • Contact Email:privacy@kvaser.com

2. Personal Data Processed by Service and Purpose

We process Personal Data for the following purposes using the specific services listed below:

A. Advertising and Remarketing

We use these services to track conversions and reach users who have previously interacted with our site.

  • Services:Meta Ads Conversion Tracking (Meta Pixel), Google Ads Conversion Tracking, Google AdSense, Meta Audience Network, LinkedIn Conversion Tracking (LinkedIn Insight Tag), Facebook Remarketing, and LinkedIn Website Retargeting.
  • Personal Data:Trackers, Usage Data, Cookies, and unique device identifiers for advertising (such as Google Advertiser ID or IDFA).

B. Analytics and Optimization

These services help us monitor and analyze web traffic and user behavior.

  • Services:Google Analytics 4, Google Analytics (Universal Analytics) with anonymized IP, Matomo Cloud, Contentsquare, Linkpulse, Meta Events Manager, and WooCommerce Order Attribution Tracking.
  • Personal Data:Number of users, session statistics, browser information, clicks, mouse movements, scroll-to-page interactions, time zone, and referral URLs.

C. Contacting the User and CRM

We collect information when you inquire about our products or services.

  • Contact Form:We collect your name, email address, phone number, fax number, company name, physical address, city, state, ZIP/postal code, country, field of activity, website, and Tax/VAT ID.
  • CRM System:We store business-related user data in our CRM to manage our ongoing professional relationships.
  • User Database Management:We use SALESmanago and Mailchimp to manage contacts and send messages, processing purchase history, profession, and communication data.

D. Payments and Platform Services

  • Services:Stripe (Payment processing) and WooCommerce (E-commerce platform).
  • Personal Data:Billing and shipping addresses, name, email, order ID, and payment info. Note: Credit card details are processed directly by Stripe; Kvaser does not store full credit card numbers.

E. Infrastructure and Security

  • Services:Amazon Web Services (AWS) for hosting, Cloudflare for traffic optimization, Google Drive for backups, Pingdom for monitoring, and Google reCAPTCHA for SPAM protection.
  • Personal Data:Various types of data including interaction logs, motion sensor events (reCAPTCHA), and device information.

F. Testing and Interactivity

  • Services:Google Optimize and Optimizely (A/B testing), Hotjar (Heat mapping, session recording, and surveys), Google Maps widget, and LinkedIn social widgets.
  • Personal Data:Cookies, Usage Data, and survey responses.

3. Recruitment via Teamtailor

The service for handling recruitments and simplifying our hiring process is powered by Teamtailor on behalf of Kvaser.

A. Collection of Recruitment Data

We collect personal data about applicants (“Users”) when they:

  • Make an application through our career site, either manually or via third-party sources (e.g., Facebook or LinkedIn).
  • Use the service to connect with our staff.
  • Provide identifiable data in the chat related to the application procedure.
  • Are recommended by existing employees.
  • Are “Sourced” by our employees from public sources (e.g., LinkedIn).

B. Types of Data Collected

This includes names, emails, pictures, videos, information from social media accounts, titles, education, and other information provided by the User or through third-party sources. Only data relevant to the recruitment process is processed.

C. Lawfulness of Processing

The legal basis for processing recruitment data is our legitimate interest to simplify and facilitate recruitment. By applying or connecting via the career site, you consent to our handling of your data for this purpose. You have the right to withdraw your consent at any time by contacting us, though this may end your application process.

D. Recruitment Data Retention

Unless you object in writing, we store your personal data for as long as we deem it necessary for potential future recruitments. If you no longer wish to be considered for future opportunities, please contact us.

4. Cookies and Opt-Out (Cookiebot)

We use cookies to improve your experience and gather usage statistics.

A. Consent Management via Cookiebot

Kvaser uses Cookiebot as its Consent Management Platform. Cookiebot scans our website and provides a detailed “Cookie Declaration” that categorizes all cookies used (Necessary, Preferences, Statistics, and Marketing).

  • Consent:You can provide, change, or withdraw your cookie consent at any time via the Cookiebot banner on our website.
  • Categorization:Necessary cookies are enabled by default to ensure the site functions. Analytics and Marketing cookies require your explicit consent.

B. General Opt-Out

In addition to the Cookiebot settings, you can learn more about opting out of interest-based advertising through your browser settings or via industry-standard opt-out portals such as the Digital Advertising Alliance.

5. Your Rights

Under the GDPR and Swedish data protection laws, you have the following rights:

  • Access:Request a copy of the personal data we hold about you.
  • Rectification:Request correction of inaccurate or incomplete data.
  • Erasure:Request deletion of your data when no legal basis for retention remains.
  • Restriction/Objection:Object to processing based on legitimate interest or request that we limit the processing of your data.
  • Data Portability:Receive your data in a structured, machine-readable format.
  • Lodge a Complaint:You have the right to contact the Swedish Authority for Privacy Protection (IMY) if you believe your data is being handled improperly.

6. Security and Data Transfers

Kvaser prioritizes data security. we use SSL/TLS encryption for data in transit and strict access controls.

  • Third-Party Transfers:We only transfer data to trusted third parties (listed in Section 2) who act as our Processors.
  • International Transfers:Data is primarily stored within the EU/EEA. For services that process data in third countries (such as the USA), we ensure safeguards are in place, such as Standard Contractual Clauses or the EU-U.S. Data Privacy Framework.

7. Changes to this Policy

Kvaser reserves the right to make changes to this Privacy Policy at any time. The latest version will always be available on our website. Significant updates will be communicated via email or a prominent notification on our platforms.

Contact Information:
Kvaser AB
Aminogatan 25 A
431 53 Mölndal, Sweden
Email: privacy@kvaser.com
Phone: +46 31 886 344